MKT 1485 - MARKETING SEMINAR

Institution:

Casper College

Subject:

Marketing

Description:

MKT 1485 Marketing Seminar (3L)(3CR) The seminar-style course will bring first-year marketing students and students interested in marketing and introduce them to careers and opportunities within the marketing industry. Various case studies will be examined to understand the current state of the marketing industry and its history. Along with Casper College faculty, guest speakers will present various fields and topics to students as they embark on their marketing studies and select concentrations and certificates. Additionally, students will be introduced to the outcomes of the marketing program and the course capstones and projects embedded into their foundational marketing courses. This will allow the students to start building their portfolio of work at the beginning of their studies. Finally, students will be introduced to basic marketing concepts through self-branding and present a personal marketing plan at the end of the course.

Credits:

3.00

Credit Hours:

Prerequisites:

Currently Not Available

Corequisites:

Currently Not Available

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

None at this time

Additional Information:

Historical Version(s):

Institution Website:

www.caspercollege.edu

Phone Number:

(307) 268-2110

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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