MKT 4440 - Marketing of Services

Institution:

University of Wyoming

Subject:

MKT

Description:

Service organizations require a distinctive approach to marketing strategy, both in its development and execution. This course builds on marketing concepts for application in service industry settings and examines the role of employees in service delivery, customer satisfaction, and service recovery. Prerequisite: MKT 3210.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwyo.edu

Phone Number:

(307) 766-1121

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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